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New arrivals release on 21 Jan. New arrivals release on 21 Jan.


Perfect matched ear coordination

Here are some carefully selected and recommended items to match your winter style this year!
We will also provide you with trendy accessories and coordinates.


Gold coordination with tragus cuff as the main item.
Layered with the tragus cuff, the usual earrings and clip on earrings look much more trendy in profile.
This versatile item, which can also be used as an ear cuff, is a must-have this season!

【Featured items】
Color Plate Earrings(dg340204p) 
Bijou x Metal Ear Cuff / Tragus Cuff[2pcs](dg040154e)



Clear accessories are usually associated with summer, but if you're wearing knitwear or other heavy winter clothing, you might want to try clear accessories to add a touch of lightness!
In this case, Crystal glass swaying earrings and simple ear cuff with delicate lines complete a coherent silver coordinate!

【Featured items】
Crystal Swing Earrings(dg150246p)
Double Ear Cuff[UMU](kb030009e)



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Introducing mimi33's original "Zero Hoop" earrings

The "Zero Hoop" series of earrings are made of a special alloy and are very popular as special hoop earrings that can only be made by mimi33. In this article, we will introduce the "Zero Hoop" series of earrings.

Regular hoop earrings, like the one on the left, have a protruding part that holds the catch. The "Zero Hoop" earrings on the right have the post inserted into the hoop for a simpler and cleaner look. Also, the thick coating allows the earrings to be worn longer.





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Ear Cuff Coordinate

Add a touch of glamour to your adult profile!
Recommended ear cuff layering coordination


Ear cuffs are a trendy way to create a fashionable profile.
They look so cute when you see them on the street or on social media, but if you're hesitant to pick them up, let our guide show you how to choose the right ear cuff for your outfit and how to combine them with earrings and pierced earrings.
Here are some tips for you.




For those who like simple or casual coordinates, I recommend using ear cuffs to add volume to your ears.
The simple metal design of the ear cuff makes it easy to combine colors.
When adding volume around the face, the key is to wear it on only one ear.
Add pearls as an accent for a more trendy look.


【Featured items】






 For men and those who like men-like coordinates, we recommend ear cuffs with stylish and cool designs. This is a unisex brand that focuses not only on design, but also on materials and textures.
These days, more and more men are adding accessories to their outfits, so it' s a great gift idea.


 【Featured items】
MR.138 / 4000JPY
MR.213 / 7000JPY




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UMU -handmade by Japanese artisans-

The UMU series of earrings is filled with the thoughts of the designer and the engraver.

The UMU collection is handcrafted one by one by engravers with the theme of simple = beautiful.

These items are full of particularities that cannot be achieved by manufacturers, and the warm and beautiful curves of the handmade items lead to a feminine and elegant impression.

This time, we asked the designer about passion for the product.

-What do you consider when making mimi33 products?

At mimi33, a store specializing in earrings and pierced earrings, most of our items are metal allergy friendly! Stainless steel is easy to wear, even for people with allergies and gold is plated with K18, while silver is coated with resin to make it less likely to cause allergic reactions.

-It's safe to use if it's allergy-friendly.

Yes, it is! But stainless steel is hard and difficult to work with...and most of the stainless steel accessories on the market are large and rather cool. At mimi33, we worked with the engraver at our head office studio to create a prototype of a delicate design that would change this concept.

-Because of its distinctive shape, it looks delicate but also impressive.

The shape is unique, because the surface of the parts is hand-hammered with an uneven texture. If you look closely at the twisted design, you can see that only one side has this texture, and by combining it with the shiny side, it creates a balance and contrast that makes the three-dimensional effect stand out and look beautiful.

-There is a little bit of texture in the other pieces as well.

For the hoop earrings, I hit them flat to give them texture, and for the larger ones, I put them in the side view, and conversely, for the smaller ones, I put them in the front to give them a small but strong presence. Since they are not three-dimensional objects, I think about how much of the design I can create on a flat surface.


Hoop Earrings[M[UMU](kb030020p)

The designs are delicate and simple, but they are the result of discussions with the engraver.
For example, the twisted American earrings. We went through a lot of trial and error to create a more beautiful and flexible curve. The earrings with a series of rings were not originally designed this way, but the engraver made a suggestion for the post and we ended up with this shape.
It is only in the head office studio that we can work with the metal engraver to create the earrings.


This series makes you want to wear them every day. The material, comfort, and design are simple but have a strong presence.

Why don't you put on UMU accessories, filled with the thoughts of the designer and engraver, one of your favorites?




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Gloss Epoxy

Gloss Epoxy accessories created by the world's only technology.

Clear Color Hoop Earrings[S]


The Gloss Epoxy series is popular for mimi33's accessories. These accessories feature a delicate metal frame and glossy surface. They are produced by artisans at a factory that has the world's only processing technology that involves pouring epoxy resin inside the metal frame and then processing the bending.


This spacious place is the Gloss Epoxy factory. Gloss Epoxy is made with a special adhesive called epoxy resin. There are so many types of epoxy resin that not only can it be used to create a wide variety of colors, but it can also be used to create a variety of expressions such as transparent, translucent, opaque, and marbled.
However, not all epoxy resins can be used in products. If the wrong type is used, the plump texture and luster of the surface cannot be achieved, or it may crack or come off the frame. A lot of time and processes are required for research to find the right epoxy resin for the product from among the many available ones. We spoke to the Gloss Epoxy factory, which has been lovingly researching this epoxy resin for over 40 years.


-Why did you decide to put epoxy resin in the frame?

The first step was to apply epoxy resin to the metal base. But then a miracle happened! One day I accidentally spilled epoxy on the floor. But the next day the spilled epoxy was so good that I got the idea from there. The metal frame is almost the same as the engraving technique, but it took me about five years to formulate the technique to fit the frame.


-What is the most important thing in your research?

The most important thing in research is to have high curiosity and enthusiasm, and to never give up. Our motivation is to bring our research to fruition and surprise and delight our customers with new technology. We are very happy when we get extra orders from stores or hear that we sold a lot of products. We are very happy when we receive homework (production requests) from mimi33. Because when I complete a product, I'm more than happy to hear people say "cute" and see their surprised faces. That's why I'm still researching new techniques.
mimi33's spoon shaped earrings use a special technique that we have been working on since we made a sample of this technique five years ago, and recently we have been able to make it into a product. Even if you can create a sample, it is actually important to start from there. We need to get the shape right before we can mass-produce it, and only then will it be ready for production.


(Left) Color Clip On Earrings[B](dg350070e)
(Right) Marble Long Earrings(dg350051p)


The Grosse Epoxy factory pursues new items and proposes them using advanced technology. During the interview, despite the background of many years of research, he never said backward-looking words like "it was hard work," but was always full of inquisitiveness, asking "what kind of things can we make?" and "I want to see the surprised faces of our customers," which gave me an opportunity to feel his pride as a processing craftsman.



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Black Zirconia Post

Recommended for people with allergies, the deep black and glossy Black zirconia post has a luxurious feel.

We released a new item called Black Zirconia Post, which uses a post material that has never been used before. Black Zirconia Post is characterized by its hardness, comfort, and beautiful appearance.

The material, zirconia with ceramic treatment, is strong and durable, and creates a thin and beautiful perfect circle which is comfortable to wear and can be used for a long time. In addition, the material does not contain any metal, so it is safe to use for people with metal allergies.



The ceramic post that you generally see is milky white, but the Black Zirconia Post is, as the name suggests, a black colored post. This material, which is also used for the exterior of luxury watches, has a deep black color and a luster that gives it a luxurious appearance and a sophisticated impression.

The Black Zirconia Post is available in feminine designs such as pearl and flower motifs, as well as various hoop designs. The black and metal hoops give a tight impression and are perfect for women as well as men.



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