ZERO HOOP: The Ultimate Simplicity

Introducing the “Zero Hoop” Series - mimi33's original earring series.
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The “Zero Hoop” earrings from mimi33 are crafted from a unique alloy, making them a special type of hoop earring that can only be found at mimi33. In this feature, we’ll be introducing the “Zero Hoop” series.

In the world of hoop earrings, the “Zero Hoop” represents the pinnacle of simplicity. Unlike traditional designs where the post (the part that is inserted into the ear) appears to be attached to the hoop, the Zero Hoop integrates both the shaft, where the post part moves, and the catch, which holds the post, into the body of the earring.

This innovative design was made possible through the use of a special alloy, showcasing a technology unique to mimi33.

The result is an earring that not only looks exceptionally elegant when worn but is also easier to put on and take off.

Features of Zero Hoop

Normal hoop earrings like the one on the left have a protruding part to hold the catch.

The “Zero Hoop” earrings on the right, without this protruding part, are designed so that the post inserts into the hoop, giving them a simpler, cleaner look.

The pierced earrings are also finished with a thick coating, allowing them to be worn longer while maintaining their beautiful condition.

▷Click here for Zero Hoop items

NEW ITEMS

mimi33's standard item, the “ZERO HOOP” series has been further improved with new designs.

These hoop earrings are designed for your casual and everyday wear. As a mimi33 original, they are crafted with a focus on achieving a beautiful silhouette when worn and a minimalist design that avoids unnecessary details.

Earrings ¥6,600 BUY

Summer is the perfect time to enhance your side profile with bold hoops.

The nuanced hoop design strikes the ideal balance between casual and sophisticated, making it perfect for a refined look.